REALnetworkmarketing

You need to have a comprehensive strategy in place before you begin finding leads. It’s essential to educate and qualify your leads so that they can be quickly sorted into the FIVE main groups of prospects, instead of all being lumped together into a single, featureless batch.

Most would-be sponsors try to squeeze 98% of their prospects into the 2% category that’s actually capable of achieving the artificially-limited approach promoted by most sponsoring presentations and tools.

It’s a fundamentally insane approach.

The English language is the most dynamic on earth. Even changes to most other languages these days seem to involve words or expressions in English.

This is nothing new. English has been evolving for more than 1,000 years. The advent of the British Empire, on which “the sun never set”, simply sped up and extended this process. And nowhere has this evolution been more pronounced than in America. The dynamic, inventive, “can-do” (and if we can’t, let’s do it anyway!) culture of the USA has seen thousands of new words and expressions added to the language over the course of the last couple of centuries.

Just as the British common law system evolved to reflect community values over the centuries, common usage has become the accepted basis for defining the English language.

Thankfully, the printing press, radio, television, movies and the Internet have helped to ensure that the changes spread quickly around the English-speaking world (although, personally, I could do without some of the recent hip-hop, rap and gangsta [sic] mangling of the language, to be honest).

But it all means that we have to be very careful how we communicate in order not to be misunderstood. This can be especially true in network marketing, where groups often give words their own very different meanings.

Like most sellers, network marketers are opportunists. They have to be to survive. It’s the nature of their profession. There’s nothing wrong with opportunism: like anything in life, it’s not WHAT we do, but WHY and HOW we do it, that makes it legal or illegal, ethical or unethical, desirable or undesirable.

And just as sellers promptly hijacked the new language of marketing in the 1950s, 1960s and 1970s (because it sounded great and gave them a perceived edge), ignoring its very precise meanings and applying their own (causing massive confusion in the process), network marketers and Internet marketers enthusiastically adopt conventional business terminology without a clue about its real meanings and — you guessed it — create massive confusion in the process.

The King of Magnetic Sponsoring, Mike Dillard, has caused consternation, confusion and dismay by announcing that he now plans to focus on building his MLM business OFFline because that’s where the majority of REAL prospects are to be found, like the Baby Boomers.

Now those who’ve followed Mike slavishly, with not a lot of real thought about what they’re doing or WHY, are panicking all over the place and wondering what the future holds for them.

Folks, here’s my advice for you…

bnr-mlm-giveaway-sml

A new giveaway event, the REAL MLM Network Marketing Giveaway (domain name http://REALmlmnetworkmarketing.com) has just been announced and it’s already creating some confusion, so let me set the record straight here:

This is NOT a giveaway event organised or owned by either John Counsel or The Profit Clinic.

However, I will be participating in the event, despite my long-standing cynicism about giveaway events. The organisers of giveaway events typically paint their events with a dripping, hype-laden brush. The claims are usually that this event will be different… the usual trashy, tired old gifts won’t be accepted… all gifts will be manually scrutinized… yada yada yada… “open mouth, engage tongue and put brain and ethics in neutral”, “all promises void on launch”, etc.

Harking back to the new MLM book I’ve been reading (which could be excellent, except for the glaring errors and the dangerous blind spots and gaps in the author’s knowledge and experience), one of the most alarming aspects is something common to many network marketers: they stumble into the stadium, see the waiting crowd, abuzz with anticipation, so they leap the high wall into the relatively small central arena and start waving the red cloth they find there to try to catch everyone’s attention.

No sense wasting an opportunity, right?

It’s only when the raging, rampaging regulators — officials with REALLY sharp horns and powerful muscles — barge into the ring, to the cheering of the crowd, that they realize what kind of suicidal scenario they’ve blundered into. In this bullring, the crowd is definitely on the side of the bull, and they want BLOOD!

And it’s all down, yet again, to ignorance of the dangers and desperate, blind opportunism on the part of the make-shift MLM “matador”.

A nasty new phishing scam to hijack Facebook accounts is beginning to do the rounds. I suspect a lot of Facebook fans are going to be sucked in by it, so I’ve posted detailed images of the email and explanations of the clues as to why it’s clearly a scam at http://suckerbait.info.

I know it has nothing to do with network marketing, but a LOT of network marketers are using Facebook and Twitter for prospecting these days, and many are fairly new to Internet recruiting methods.

How many clues can you spot in the image above?